At the point of sale, there will be two main changes in the customer experience: instead of swiping the card, the customer will need to insert the card into the reader and the card will need to remain in the reader for the duration of the transaction.
At first glance these changes may not seem to be that substantial, but they represent a fundamental change in the way many cardholders use their credit and debit cards. Currently, many, if not most POS systems allow the cardholder to simply swipe their card through the reader without the card ever leaving their grasp.
To minimize the impacts of these two changes, merchants will have to thoroughly train their sales associates and cashiers on the EMV point of sale transaction process so that they can assist the cardholder in completing the sale efficiently.
Mercury is giving a customer tool for merchants and staff to learn about EMV acceptance as well as the step-by-step of the payment process.
Making the Transition
While the migration process and the new standard may seem a bit tedious and time-consuming, compared to magnetic-stripe transactions, EMV offers many benefits, including reduced fraud and increased privacy. These alone make the hassle worth your while.
This is the third post in a series on EMV. Check out EMV Deadline Approaching, Get Your Business Ready and Secure Payments: Protect Your Business Plan Ahead for 2015.